The Power of a Great Trailer

Kelley Robson

Above: An example of an eLearning promotional trailer from MasterClass.

One of the most important things you can do to get positive feedback on your eLearning course is to build learner excitement.

And what better way to do that than by producing a great trailer to introduce your course? In fact, MasterClass knows all about the power of trailers—and it's no accident that they're so good at making them! The point of a trailer is to give you a glimpse of what kind of story lies ahead and then leave you wanting more. That's exactly what we want to do with our eLearning courses: give learners a taste of what's coming up and then make them hungry for more. So how do you do that? Here are some tips on how to create an effective eLearning course trailer:

Here are some tips on how to create an effective eLearning course trailer:

  • The first thing is that they're short—usually, less than two minutes long, which means every second counts. If your audience doesn't understand what your product is and what problem it solves within the first 30 seconds, they'll bounce right back out of their browser window faster than you can say "reboot." So make sure you include all the key information at the beginning of your video, so people know what they're getting into before they hit play!
  • The second thing is that they feature both text and audio because a good movie trailer is something that can be easily shared on social media platforms like Facebook and Twitter (and even Instagram). It should be visually appealing and engaging enough for people who might be scrolling through their newsfeeds.
  • Use voiceover: If you don't have a narrator, you can use someone else's voiceover. You can find free narrations on YouTube or hire an actor who has experience doing voiceovers for films. The effect of this will be more professional than just having music playing over images of your product or service. It will also make it easier for viewers to follow along with what's happening in each scene.
  • Include music: Music is one of the most important elements when creating a trailer because it helps set the tone for the visuals and gives viewers extra information about what kind of movie they're about to see (e.g., action-packed or slow-paced). You can either use royalty-free music from sites like SoundCloud or Audiio.

Trauma Informed Care Trailer by Pivto Digital Learning

Founder, CEO

About The Author

Kelley Robson is an education and healthcare industry veteran with an interest in increasing learner engagement with digital learning experiences.